Meet the Team

As UX professionals, we know that understanding your customers’ needs is of utmost importance. However, in the Fintech industry, it’s not just about understanding your customer’s needs; it’s about acquiring the business knowledge to know everything about them and connecting to them on a level that you understand their emotions.

danielle arad

Danielle Arad

Co-Founder & Chief Editor

Danielle Arad is an experienced online marketer and user experience specialist. She has been chief editor and writer for user experience blogs and has published multiple articles in the leading user experience publications in the industry.

raphael menachem

Raphael S. Menachem

Co-Founder & Chief UX Officer

Raphael S. Menachem, Head of UX at the Citi Innovation Lab TLV, used to work for large corporations as well as small startups, dreams about usability and the connection between machines and humans.

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